Audience: ✅ DFY Managed
Stage: Onboarding / Live
Owner: CS
Last updated: 2026-01-09
TL;DR
Success with ListKit DFY Managed is shared accountability.
ListKit builds, runs, and optimizes your cold email system.
You are responsible for responding to interested prospects and closing deals.
Results happen when both sides do their part consistently.
When you’d use this / Why it matters
Use this article anytime you’re unsure who owns what after setup.
It clearly defines:
what ListKit manages end-to-end
what you are responsible for
why alignment is critical to avoid stalled results
Important reminder (read this first)
ListKit DFY Managed is a fully managed outbound service, not a performance-guaranteed agency.
Think of ListKit as:
the operator of your cold email system
the team running infrastructure, campaigns, and optimization
your outbound growth partner
We manage execution, results still depend on market response, offer clarity, and sales follow-through.
Your responsibilities (your role)
Your role is intentionally narrow and revenue-focused.
You are responsible for:
Responding quickly to positive replies
Following up with interested prospects
Booking and running sales calls
Sharing feedback from calls (objections, ICP fit, offer clarity)
Keeping ListKit informed of:
changes to your offer
changes to your ICP
sales insights that affect targeting or messaging
You do not need to:
build lists
create campaigns
write scripts
manage deliverability
monitor sending infrastructure
ListKit responsibilities
ListKit owns the entire cold email operation.
ListKit manages:
Lead sourcing and list building (ongoing)
Campaign creation and monthly launches
Script writing, testing, and iteration
Email domains, inboxes, and infrastructure
Sending limits, warmup, and deliverability
Inbox rotation and reputation management
Performance monitoring and optimization
Email verification and data quality
Infrastructure uptime and maintenance
Support & enablement:
Slack community access
Coaching and office hours
1-on-1 campaign review calls
Strategic guidance based on live performance
Where to find ongoing guidance
To stay aligned and maintain momentum, regularly review:
Monthly Action Items
These outline:
what ListKit is testing and optimizing
what feedback we need from you
how to improve performance month over month
Skipping alignment or feedback is one of the most common reasons results slow down.
Common pitfalls to avoid
Most underperforming DFY Managed accounts struggle due to:
Slow responses to positive replies
Inconsistent follow-up with interested leads
Not sharing sales feedback with the ListKit team
Expecting immediate results during warmup or ramp-up
Treating cold email as “set and forget”
Cold email rewards speed, consistency, and collaboration.
Expected outcome
After reading this, you should clearly understand:
What ListKit fully owns and manages
What your role is (and isn’t)
Why shared accountability is required
How to keep campaigns moving forward
Troubleshooting / FAQs
Why doesn’t ListKit guarantee results?
Because results depend on market response, offer strength, and sales execution — factors outside of system control.
Do I need to create or manage campaigns?
No. All campaign creation, testing, and optimization is handled by ListKit.
What happens if I respond slowly to leads?
Conversion rates drop significantly. Fast responses are critical to turning replies into pipeline.
What’s the fastest way to get help?
Use the Slack community or book a 1-on-1 review call as soon as questions arise.