THIS ARTICLE IS FOR: ✅ DFY Managed
Stage: Onboarding / Live
Owner: CS
Last updated: 2026-01-09
TL;DR
ListKit runs your cold email system end-to-end (infrastructure, leads, campaigns, scripts, optimization).
You only need to respond to interested prospects and book calls.
Results take time due to warmup, ramping, and testing.
Staying responsive and aligned with feedback is critical to success.
When you’d use this / Why it matters
Read this immediately after onboarding and revisit it anytime results feel unclear.
This article:
clarifies ownership and responsibilities
sets realistic expectations
explains how results compound over time
shows where to get help without slowing campaigns
What ListKit provides (the DFY managed system)
ListKit is your DFY outbound operator, not just a tool provider.
We fully manage the cold email engine for you.
Your DFY Managed setup includes:
Email domains & inboxes on ListKit’s private infrastructure
Cold email sending tool with inbox rotation and deliverability controls
Ongoing lead sourcing aligned to your ICP
Script writing, testing, and iteration
Campaign creation, execution, and optimization
Deliverability monitoring and volume management
Continuous performance analysis and improvements
You do not need to build, launch, or manage campaigns yourself.
What you are responsible for (the client)
Your role is intentionally minimal and focused on revenue.
You are responsible for:
Responding to positive replies
Booking and running sales calls
Keeping us informed about:
changes to your offer
changes to your ICP
sales feedback from calls
That’s it.
What ListKit is responsible for
ListKit fully manages the outbound operation, including:
List building (ongoing)
Campaign creation and launches
Script writing and optimization
Deliverability and infrastructure health
Sending limits and warmup protection
Performance monitoring and iteration
Support channels we provide:
Slack community
Coaching calls
1-on-1 campaign review calls
What to expect after launch
Email warmup & ramp-up
Inboxes start at low sending volumes
Gradually ramp to full capacity over ~10 days
This protects inbox placement and reputation
Each inbox has a strict daily cap for deliverability
This phase is mandatory and cannot be skipped.
Results timeline
Cold email is not instant.
Results depend on:
targeting accuracy
offer clarity
messaging resonance
response handling speed
ListKit manages the system and optimization, but:
results compound over time
early data is used to improve future campaigns
Campaign management expectations
Because this is DFY Managed:
You do not create campaigns
You do not manage scripts
You do not handle technical setup
ListKit:
launches new campaigns
tests new angles
refines targeting
optimizes based on live performance
Your job is to convert interest into pipeline.
Step-by-step: Getting started
1. Watch all onboarding videos
Located in your onboarding table
Best-performing clients watch every video
2. Access your sending account (read-only awareness)
You do not need to manage campaigns here, but it’s useful to:
understand performance
view replies
stay aligned
Login details are in your onboarding email from [email protected].
3. Review leads & performance
ListKit sources and refreshes leads automatically
You don’t need to build lists manually
Performance insights are reviewed with you during check-ins
Where to get extra support
1-on-1 campaign review call
Deep dive into performance and strategy
Ideal if results feel unclear or slower than expected
Slack community (recommended)
Fastest support channel
Access to:
ListKit team
live calls
campaign feedback
troubleshooting
Expected outcome
After reading this, you should understand:
What ListKit fully owns vs. what you own
Why warmup and ramping are required
Why results compound over time
Exactly where to get help when needed
Troubleshooting / FAQs
Why doesn’t ListKit guarantee results?
ListKit manages the outbound system, but results depend on market response, offer strength, and sales execution.
Do I need to create campaigns myself?
No. All campaign creation and optimization is handled by ListKit.
What should I focus on daily?
Monitoring replies
Responding quickly to positive prospects
Booking calls