THIS ARTICLE IS FOR: ✅ DFY Managed
Stage: Onboarding / Live
Owner: CS
Last updated: 2025-12-19
TL;DR
You purchased a Done-For-You outbound system, not a one-time setup.
ListKit handles targeting, campaigns, messaging, deliverability, and optimization.
Your only responsibilities are replying to warm leads, booking calls, and staying responsive.
The system compounds over time—think SEO, not ads.
When you’d use this / Why it matters
This is your starting point for the ListKit DFY Managed Program. It explains how the system works, who owns what, and what’s required from you to get consistent, compounding results.
Our goal (simple and long-term)
The goal of the DFY Managed Program is to:
Build a repeatable, scalable outbound pipeline that compounds month after month.
This is not about going fast.
It’s about building a system that performs consistently over time.
What you bought (and why it matters)
You chose a Done-For-You system because you want:
Predictable pipeline
Without managing cold outreach mechanics
Without learning tools, deliverability, or sequencing
We absorb the complexity so you can stay focused on revenue and sales execution.
The complexity we absorb (so you don’t have to)
What you do not need to handle
Platform training or setup
Monthly lead list building
Campaign creation or uploads
Script writing or editing
Technical maintenance
Monthly execution loops
What ListKit handles for you
Monthly list building
Campaign creation and optimization
Technical setup and maintenance
Messaging, scripts, and deliverability
Ongoing performance monitoring
This is handled continuously, not as a one-time setup.
Your role in the system (the only 3 things)
Everything else is on us.
Your responsibilities
Reply to warm leads
Book and run sales calls
Keep us in the loop
Why this matters
Speed converts interest into pipeline.
Replies within 5 minutes can convert up to 21× higher than delayed responses.
Our role vs your role (clear ownership)
Our role
Targeting and list strategy
Messaging and sequencing
Campaign execution and optimization
Why it matters:
We protect momentum and data velocity while optimizing what works.
Alignment points
Kickoff
Campaign approvals
Quarterly strategy reviews
Why it matters:
Clear ownership reduces back-and-forth, eliminates unnecessary meetings, and speeds execution.
The 48-hour rule (critical)
The 48-hour rule exists to prevent stalls and maintain growth velocity.
How it works
Campaign audit completed
Findings and recommendations sent to you
48-hour response window
No response → campaign launches as planned
Non-critical edits → applied in the next cycle
Why this matters
Prevents campaign stalls
Keeps data flowing
Enables continuous optimization
Handling exceptions
Critical issues (deliverability, ICP misalignment): fixed immediately
Non-critical edits: rolled into the next cycle
Warm-up and future expansion
Initial domains and inboxes are warmed once
Future sending capacity integrates seamlessly
Warm-up and scaling happen in parallel, not sequentially
Why the 48-hour rule applies here
Waiting on approvals during warm-up reduces operational runway.
This rule ensures progress continues across all systems.
The journey ahead (what to expect)
Month 1: Setup + warm-up + ramp-up
Foundation, alignment, initial sending
Months 2–3: Learning + refining
Data-driven iteration and optimization
Months 4–6: Compounding results
Scaling what performs best
Month 7+: Predictable pipeline
Consistent, compounding outbound performance
Think SEO, not ads.
What happens when this works
As results scale, you’ll hit good problems:
More replies
More pipeline
More demand
Typical expansion paths (when needed)
Increased sending capacity
Inbox management systems
CRM integrations
Multi-touch outreach (LinkedIn, phone)
These are introduced only when data supports it—never prematurely.
How to work with us
You’re never on your own.
Support and technical
Strategy and collaboration
💬 Slack community
Scheduled touchpoints
Monthly reviews (48-hour rule applies)
Quarterly planning (60-minute strategy session)
What ultimately drives performance
Results come down to three things:
Timing – reaching people when they care
Responsiveness – how fast you reply
Offer clarity – how clearly value is understood
We’ll use data every month to learn, refine, and scale what works.
Expected outcome
You should now understand:
How the DFY system works
What ListKit owns vs what you own
Why patience and responsiveness matter
How results compound over time
Welcome to the system.